Perplexed that it was THIS GOOD, that after a B.Sc. in Food Science, decades of personal research and a co-written book on food and health, I had not clearly understood how fundamental quality protein was to total health, not just muscle synthesis and structural support, I took note and went on a hunt.
Months later “the stars aligned” in Hong Kong. I met a friend who actually sourced this quality whey protein to import, then mixed it with gourmet flavouring to sell. I started as a consumer and became hooked. Never had I found anything that tasted this good with an impact on health, wellbeing and beauty (ok it counts!) that was this strong. In three months of daily enjoyment, it had become a game changer for me and my family. My 90 year old mother stopped “going backwards; now in my 50’s my energy and strength are better than in my 40’s, with greater resistance to colds and flu, and improved quality of skin and hair. When I told my family doctor, her response was comical. "You don't have to tell me, I can see it on your skin and in your blood work”. My husband, an entrepreneur, became more resistant to stress, germs and jet lag while our teens just take Protelicious because they like it. Yet they all see the steadying impact on their moods, energy, skin, focus and resistance.
I quickly looked for ways to be more involved, thinking that there have to be others, who are exposed to pollution, stress and sleep deprivation,and are looking for easy solutions for health. This one just happened to be delicious!. That’s why I decided to grow this company.
Today the business is vastly different. With a sustainable supply, R&D, an expanding and loyal community and partnership base, as Managing Director, my role is more that of an “orchestra conductor”. We have a smart, resourceful and dedicated team, advisors and mentor base with solid and complementary skills. My job is to allow the best of everyone to shine through in order to help Protelicious expand into business in Asia and beyond that we couldn’t have imagined 2 years ago.